Ideas, strategies and resources to grow your business with clarity and purpose.
6 articles
Your website is live; the next step is bringing people to it. Why a Google Business Profile is the most effective free source of traffic for a local business, what people look at in your reviews, and the step-by-step to open yours in under an hour.
Read articleTurning on ads feels like a goal reached, but it is not the finish line: it is the starting line. Why every message your ad brings is a piece of the market, and how reading them helps you decide what to advertise, what to charge and what service to create.
Read articleYour website's privacy policy, terms and conditions and cookies sound like boring fine print, until one slip-up costs you dearly. Here we explain, simply and without legal jargon, what each one is, so you can stop stressing and keep your website up to date.
Read articleThey say blogs are dead and that everyone now asks ChatGPT, but writing about your business is still one of the best decisions you can make. We explain why having a blog in the age of AI makes you a better communicator, and why that ends up influencing your sales.
Read articleDoes your beauty salon already have a website, but it isn't filling your appointment book? Find out how to turn your site into a tool that books appointments online, makes you look more professional and works for your business every day.
Read articleA company's value is almost never where you can see it: it lives in its intangible assets, its reputation, trust, knowledge. This post opens a column on how that value is created, protected and exchanged. Told by someone who practices the craft every day and is still learning it.
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