Privacy Policy
Last updated: 6/20/2026
At Barbara Goretty Consulting ("we", "us", or "our"), we are committed to protecting the privacy and security of our clients' and website visitors' personal data. This Privacy Policy outlines how we collect, use, disclose, and protect your personal information in accordance with applicable laws and regulations in Latin America, the United States, and Canada.
1. Information We Collect
1.1. Personally Identifiable Information:
We may collect the following personal information when you interact with us:
- Full name
- Email address
- Phone number
- Mailing address
- Payment information (credit card, banking details)
- Professional information (title, company)
1.2. Non-Personally Identifiable Information:
- IP address
- Browser type and version
- Operating system
- Pages visited and time spent
- Cookies and similar technologies
2. How We Use Your Information
2.1. Service Delivery:
- To provide and manage the contracted services.
- To personalize and improve your experience with our services.
2.2. Communications:
- To send service-related communications including confirmations, invoices, updates, and security alerts.
- To provide promotional information and special offers (with your consent when required by law).
2.3. Legal Compliance and Regulatory Obligations:
- To comply with applicable legal and regulatory obligations.
- To respond to lawful requests from public and governmental authorities.
3. Legal Bases for Processing
- Consent: When you have explicitly given your consent.
- Contract performance: To fulfill our contractual obligations.
- Legitimate interests: To improve our services and protect our business interests.
- Legal compliance: To comply with legal and regulatory obligations.
We process your personal information based on:
4. Disclosure of Your Information
4.1. Third-party Service Providers:
We may share your information with third parties providing services on our behalf, such as:
- Payment processing
- Web hosting services
- Data analysis
- Marketing and advertising
These providers are obligated to protect your information and use it only for the purposes for which it was shared.
4.1.4. Advertising Platforms and Campaign Attribution:
We use Meta Pixel and Meta Conversions API (provided by Meta Platforms, Inc.) to measure the effectiveness of our advertising campaigns on Facebook and Instagram. This involves two distinct mechanisms:
- Browsing tracking (client-side cookies): only if you accept the cookie consent banner. If you accept, Meta may receive information about the pages you visit on our site (services page), the products you view, and the start of the checkout process.
- Transaction events (server-side submission): when you complete a purchase on our site, we share the transaction event with Meta, including your email address (in SHA-256 cryptographic hash format), name (hashed), amount, currency, and a unique event identifier. This submission is made from our server directly to the Meta API as part of the fulfillment of the transaction and the attribution of the campaign that originated your purchase.
Legal basis: for browsing tracking, your explicit consent via the cookie banner. For transaction events, our legitimate interest in measuring the effectiveness of our advertising campaigns, complementary to the fulfillment of the service contract. You may object to the processing of transaction events by contacting us at [email protected] requesting the exclusion of your email address, and we will do what is necessary not to share future events associated with you.
4.1.5. Behavioral Analytics Platforms:
We use Microsoft Clarity (provided by Microsoft Corporation) to analyze how users interact with all pages of our website. This includes:
- Heatmaps: aggregated visualizations of where users click and how far they scroll, without identifying individual users.
- Session recordings: anonymous captures of the user's navigation, where Clarity automatically masks sensitive fields such as passwords, card numbers and personally identifiable information.
We only load Clarity if you accept the cookie consent banner. If you reject, the script is not initialized and no tracking is performed. Legal basis: your explicit consent (Art. 6.1.a GDPR/local equivalent). You can review Microsoft Clarity's privacy policy at https://privacy.microsoft.com/privacystatement.
4.2. International Data Transfers:
Your information may be transferred and processed in countries outside your country of residence, including the United States and Canada. We ensure such transfers comply with applicable laws and that appropriate safeguards are in place.
4.3. Legal Requirements:
We may disclose your information if required by law or in response to legal proceedings, court orders, or governmental requests.
5. Data Security
We implement technical and organizational security measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. However, no data transmission over the Internet is completely secure, and we cannot guarantee absolute security.
6. Data Retention
We retain your personal information only as long as necessary to fulfill the purposes described in this Privacy Policy, unless a longer retention period is required or permitted by law.
7. Your Rights
- Access: Request access to your personal information.
- Rectification: Request correction of inaccurate or incomplete information.
- Deletion: Request deletion of your personal data.
- Restriction: Request limitation of the processing of your data.
- Portability: Request the transfer of your data to another entity.
- Objection: Object to the processing of your data for legitimate reasons.
- Withdraw Consent: Withdraw your consent at any time when processing is based on consent.
Depending on your jurisdiction, you may have the following rights:
To exercise these rights, please contact us using the information provided in Section 11.
8. Cookies and Similar Technologies
We use cookies and similar technologies to collect information about your interactions with our website. This helps us improve your experience, analyze site usage, and measure the effectiveness of our advertising campaigns.
Cookie consent banner: on pages related to our paid services (such as /servicios/impulso-digital), we display a banner that allows you to accept or reject the use of analytics and marketing cookies. If you reject, no cookies from advertising platforms such as Meta (Facebook/Instagram) are loaded in your browser, and we do not track your browsing behavior. Your choice is stored in a long-lived technical cookie (bgc_consent) and can be changed at any time by clearing the site's cookies.
In addition to the banner, you can manage your cookie preferences at any time through your browser settings.
9. Children's Privacy
Our services are not directed to individuals under 18 years of age. We do not knowingly collect personal information from minors. If you are a parent or guardian and become aware that your child has provided us with personal data, please contact us so we can take appropriate action.
10. Links to Third-party Sites
Our website may contain links to third-party websites. We are not responsible for the privacy practices of such sites and encourage you to review their privacy policies.
11. Contact
- Email: [email protected]
- WhatsApp: https://wa.me/5719301478
If you have questions or wish to exercise your privacy rights, please contact us:
12. Changes to this Privacy Policy
We may update this Privacy Policy periodically. We will notify you of any changes by posting the new policy on this page and updating the 'Last updated' date.